What are the key marketing trends small businesses need to know in 2025?
In a world where digital habits shift constantly, staying ahead of marketing trends can make or break your small business. The good news? You don’t need a big budget to make an impact. Whether you run a café, a local shop, or a gym, understanding what your customers care about in 2025 will help you build loyalty, stay visible, and grow your business.
Here are five trends you’ll want to pay attention to:
1. Personalised experiences (without the jargon)
Today’s customers want to feel seen. Personalisation doesn’t mean complicated tech or creepy tracking – it can be as simple as remembering a regular’s name, their usual order, or rewarding them for their loyalty.
Using tools like Llama Points, you can send messages to your customers, let them know about offers they’ll care about, and make their experience feel that little bit more special.
2. Loyalty is more valuable than ever
It’s always been true that it’s cheaper to keep a customer than find a new one – but in 2025, customer retention will be the focus for smart businesses.
Consumers are more mindful of how and where they spend their money. Rewarding loyalty, whether that’s with a free coffee after 9 visits or 10% off a treatment, gives them a reason to keep choosing you over your competitors.
3. Purpose-led marketing
Shoppers want to support businesses that align with their values. Whether it’s using local suppliers, reducing waste, or supporting community initiatives, telling your customers what you stand for helps build trust and long-term loyalty.
Don’t be afraid to share your values on your website and social media, and involve your customers where you can.
4. Community-driven content
Customers want more than just a transaction. They want to feel part of something. In 2025, community is currency.
Creating content that features your customers (with permission), sharing behind-the-scenes glimpses, or getting involved in local events will all help foster genuine connections.
5. Mobile-first loyalty programmes
We all know people are glued to their phones. That’s why your marketing efforts should focus on where your customers already are.
Loyalty apps like Llama Points allow you to reward customers easily, communicate directly through the app, and reduce reliance on paper stamp cards (which are often lost or forgotten).
Conclusion
You don’t need to jump on every trend, but if you’re looking to strengthen customer relationships and grow in 2025, these areas are worth focusing on.
Llama Points is designed to help small businesses take advantage of these trends without needing a marketing team. Ready to explore how it could work for you? Contact us to start your free trial.