How do you know which loyalty promotion will work best for your business?
We speak to a lot of small businesses who say the same thing:
“We want to reward our customers, but we don’t know where to start.”
In this blog, we’ll walk you through how to:
- Understand your quieter times
- Choose the right promotion for your business and customers
- Set it up easily using a loyalty app like Llama Points
- Track what’s working and what isn’t
Step 1: Look at your business patterns
Start by asking yourself:
- When are your quietest days or times?
- What are your busiest hours and who is visiting?
- What products or services are most popular?
Use this information to work out where a promotion could help. For example:
- Offer double points during a quiet weekday afternoon.
- Give a bonus reward on a customer’s first visit.
- Reward people who try something new (e.g. a new menu item or class).
Step 2: Choose the right reward structure
Here are a few examples to get you thinking:
- Café: Buy 9 coffees, get the 10th free
- Salon: Collect 10 visits and get 20% off your next treatment
- Retail shop: Spend over £10 five times and get a free gift
- Pop-up: Scan your phone and get a free treat at your next event
- Gym or studio: Get a reward after 10 classes attended
Step 3: Make it simple (for you and your team)
A complicated loyalty programme won’t work for your team or your customers. That’s why digital loyalty apps like Llama Points are designed to be simple to use.
Once your promotion is set, your staff just scan a QR code from the customer’s phone. That’s it. No paper, no remembering punch cards, no added stress.
Step 4: Track and tweak
With a digital loyalty app, you can easily:
- See how many people are using the promotion
- Identify your most loyal customers
- Send targeted messages to bring people back
If something isn’t working as well as you’d hoped, try a new promotion or tweak the rewards. It’s all within your control.
Conclusion
Rewarding your customers doesn’t have to be complicated. Start with your business goals, pick a simple reward that feels exciting, and make it easy to track and change.
Want to see how Llama Points can help you launch your loyalty programme in minutes? Contact us and get started today.